Sales & Marketing Insights
Advice from one marketer to another.
These strategies and best practices are specifically developed to reach district leaders and those on purchasing teams in K-12 education.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About The District Academic Officer Persona?
The district academic officer is a key player when it comes to purchasing. Test your knowledge of this key buyer persona and see how your results stack up with your peers.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About The Principal Persona?
The principal is a key player when it comes to purchasing. Test your knowledge of this key buyer persona and see how your results stack up with your peers.
Sales & Marketing Insights
5 Hot Issues in K-12 Education - Spring 2024
In the dynamic landscape of K-12 education, leaders at the district and school levels are grappling with pressing issues. This article sheds light on five essential subjects that have captured their attention, providing examples of successful campaigns that adeptly address these ideas.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About the School District Technology Leader?
The tech director at school districts is a key player when it comes to purchasing. Test your knowledge of this key buyer persona and see how your results stack up with your peers.
Sales & Marketing Insights
Fuel Your Ed Marketing Strategy: Developing and Executing Impactful Research Campaigns
Develop impactful research campaigns to fuel your marketing. Join the EdWeek Research Center for a webinar with actionable take-aways for companies who sell to K-12 districts.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About the District and School Leader Buyer Persona?
Answer 10 questions about the district and school leader buyer persona.
Sales & Marketing Insights
Your Guide to Nurturing K-12 Leads
Although conventional sales techniques are relevant, there are unique approaches tailored to the K-12 market that can optimize your EdWeek leads. Effective teamwork between your sales and marketing departments can convert leads into customers.
Sales & Marketing Insights
Planning Successful In-Person Events for K-12 Leaders
The article provides K-12 leaders with essential tips for designing and perfecting their in-person education events for success.
Sales & Marketing Insights
Engaging District Technology Leaders: 5 Things You Need to Know
Here are five insights to keep in mind when working with district technology leaders if you want to gain their business.
Our quizzes feature actionable information on key buyer personas鈥攊ncluding superintendents, principals, and more. Test your knowledge of these critical roles and see how your results stack up!
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About the District and School Leader Buyer Persona?
From SNS usage to ESSER funds, this quiz offers an opportunity to explore the motivations and challenges of significant K-12 decision-makers.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About the School District Technology Leader?
Take this quiz to discover the main priorities and challenges school district technology leaders face, from cybersecurity to budget constraints.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About The Principal Persona?
This quiz explores the demographics of K-12 principals, their role in purchasing decisions, and the factors that may lead them to leave their position.
School & District Management
Quiz
Quiz Yourself: How Much Do You Know About The District Academic Officer Persona?
Challenge yourself! Learn about when district academic officers are most likely to read emails, how they like to interact with vendors, and more...