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It almost sounded like President Obama鈥檚 ConnectED initiative won a lottery earlier this month.

In the same speech, he announced $2 billion in repurposed funding from the Federal Communications Commission鈥檚 E-rate program to connect more than 15,000 schools and 20 million students to high-speed broadband, and a donation of $750 million in goods and services from seven companies for schools and students.

The president officially announced this K-12 boost as part of a speech before students, educators, and company executives at Buck Lodge Middle School in Adelphi, Md., on Feb. 4, shedding the spotlight on the ConnectED initiative to provide 99 percent of the nation鈥檚 schools with high-speed broadband technology within five years. The $2 billion, which is supposed to 鈥渇low to鈥� schools sometime in 2014, was characterized as a 鈥渄own payment鈥� on reaching this goal.

Mr. Obama invited 鈥渆very business leader across America to join us in this effort. Ask yourself what you can do to help us connect our students to the 21st century,鈥� he said. 鈥淎sk yourselves what you can do to support our teachers and our parents, and give every young person a shot at success.鈥�

After the camera crews left, the questions from schools began.

John Musso, the executive director of the Association of School Business Officials International, based in Reston, Va., supports the corporate infusion because schools are financially strapped. But members of his organization are already asking questions like, 鈥淲hat strings are attached?鈥� and 鈥淲hat are the guidelines?鈥�

He is also concerned about sustainability. Each of these initiatives has an end date. 鈥淟ike the light bulbs in a new house, they all go out at the same time and you have to replace them,鈥� he said. 鈥淲hat happens then?鈥�

In response to a question about whether a clearinghouse would be established for releasing the goods and services, the U.S. Department of Education referred to the transcript of a media briefing with Gene Sperling, the director of the National Economic Council, the night before the announcement. Each company will create its own implementation and rollout plan, according to Mr. Sperling.

鈥淲e consulted with each of the companies about what they were doing to ensure that it was [a] private-sector commitment that reflected a new and substantial effort to move forward on the ConnectED vision,鈥� he said. 鈥淎nd we feel confident that they each have a good game plan for doing so.鈥�

Maximizing Digital Impact

Evan Marwell, the CEO of EducationSuperHighway, a San Francisco-based nonprofit that advocates improving Internet access in schools, said it would be 鈥渙ptimal鈥� for these companies to arrange distribution in a way that most directly maximizes the impact these donations can have. 鈥淚t makes the most sense for the same recipient to get the device, access [in school], and home access, because there鈥檚 a lot of synergy among the gifts,鈥� he added.

However, Mr. Marwell also expects a 鈥渢hrow it up in the air and see who grabs it鈥� approach for distribution of the gifts, which he opposes.

For his part, Mr. Marwell is aggressively courting the corporate world to use its influence to improve the adoption of technology in schools.

For instance, EducationSuperHighway recently coordinated getting 51 CEOs to sign an open letter to FCC Chairman Tom Wheeler, asking the regulatory agency to 鈥渁ct boldly to modernize the E-rate program to provide the capital needed to upgrade our K-12 broadband connectivity and Wi-Fi infrastructure.鈥�

Some high-profile CEOs who signed the letter include Ursula Burns of Xerox, Reed Hastings of Netflix, Marissa Mayer of Yahoo, Meg Whitman of Hewlett-Packard, and Mark Zuckerberg of Facebook.

The CEOs support E-rate modernization, the letter said, because 鈥淎merica鈥檚 businesses need a workforce that is prepared for the knowledge economy. 鈥� [D]igital learning represents our country鈥檚 best hope to transform its K-12 education system to meet these goals.鈥�

Beyond those reasons, the CEOs cited competition as a rallying cry: 鈥淎merica cannot afford to stand by while our competitors around the world invest in the future of education and a workforce that is superior to our own.鈥�

Corporate Influence Questioned

But such admonitions about a sub-standard workforce and a dearth of qualified workers frustrate Alex Molnar, the director of the Commercialism in Education Research Unit at the University of Colorado Boulder. 鈥淢ost of these claims simply don鈥檛 bear the weight of any kind of critical scrutiny,鈥� he said.

Mr. Molnar, who has studied the intersection of business interests and public education for 30 years, pointed to the seven companies鈥� contribution of more than $750 million in goods and services as 鈥渏ust 鈥榲enture philanthropy鈥欌�攁 self-interested effort to shape a marketplace in education, and to peddle their wares.

鈥淭his has nothing to do with whether this or that technology in this or that situation may be appropriate, useful, or educationally effective,鈥� he said.

Others raised additional concerns. Rick Hess, the director of education policy studies at the American Enterprise Institute (and an 澳门跑狗论坛 blogger), questioned whether a quid pro quo is implied in corporate donations of this magnitude. 鈥淗ow much do you have to pledge in order to get a free shoutout?鈥� he asked.

Donald Cohen, the executive director of In The Public Interest, a resource center on outsourcing, responsible contracting and best practices for good government, added that 鈥渟chools need to be wired, and it鈥檚 great to see contributions that help kick-start that. But we have to make sure these contributors aren鈥檛 taking advantage of our children to lock in additional sales and market share going forward. Education policy needs to be driven by public interest, not profit margins.鈥�