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Student Well-Being Opinion

Harnessing the IKEA Effect for Student Motivation

By Angela Duckworth 鈥 November 17, 2020 3 min read
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This column will be taking a Thanksgiving break next week. See you in December!

How do I get students more engaged and put in more effort during class?

Getting students engaged at school is especially difficult during the pandemic. I recently wrote about how to harness a phenomenon that psychologists call the IKEA effect as a at :

A funny thing happened while I was screwing in the legs to an IKEA counter stool I bought recently: I fell in love with it.

When my husband came home, I couldn鈥檛 wait to show him my handiwork. 鈥淚sn鈥檛 it gorgeous? Don鈥檛 you just love the lines?鈥

He glanced at the stool for a millisecond. 鈥淥h sure. It鈥檚 fine.鈥

鈥淣o, not fine,鈥 I corrected. 鈥淚t鈥檚 beautiful.鈥

Psychologists have a name for the phenomenon I鈥檇 just experienced. Appropriately enough, it鈥檚 called the and it refers to valuing an object more because you had a hand in its creation. For instance, in one lab experiment, participants randomly assigned to build an IKEA storage box were subsequently willing to pay a 63 percent premium to take it home compared with those given the chance to buy an identical preassembled box.

My guess is that if positions had been reversed, and my husband had been the one to pop the plastic floor guards into the legs and attach the white plastic seat, he鈥檇 be the one cooing over the stool like it was a newborn baby, while I鈥檇 be the one giving it a dismissive glance.

What makes the IKEA effect so fascinating is that in so many ways, human beings are programmed to avoid unnecessary effort. We are鈥攁ll of us鈥攊nherently lazy. If we can buy something in one click, that鈥檚 better than two. If we can find a parking space six feet closer to the store entrance, we鈥檒l take it. In this respect, we鈥檙e no different from any animal trying to conserve energy in the name of survival.

But the IKEA effect reveals an important upside to effort. After all, is an ideal life one in which everything comes easy? Are our best days the ones when we did 鈥渘othing鈥?

This semester, I decided to use the IKEA effect as a teacher. At the beginning and end of each class, two teams of students share the mic. The opening team prepares a four-minute interactive activity that dovetails with that day鈥檚 lecture. The closing team interviews a guest speaker, introducing them to the class, asking the first questions, and moderating questions from the rest of the class.

It鈥檚 a lot of work. The teams meet several times in advance鈥攂rainstorming, researching, coming up with a game plan, and then rehearsing.

The result? One student remarked: 鈥淓specially in a virtual class environment, I think it helps students feel more engaged with the class and connected to one another.鈥 Another said, 鈥淲hen I have to teach or use the material in a creative way, it helps me absorb the information better,鈥 adding that 鈥減assing the mic to as many students as possible would naturally increase the psychological safety of everyone in the class, which might encourage more students to speak up in class who normally wouldn鈥檛.鈥

Try sharing responsibility with the young people in your life. Ask not what more you can do for them but what they can do for their family, their fellow students, and their community. Laziness is universal, but so is the capacity to labor鈥攁nd to love the fruits of our labor.

Angela Duckworth, the founder and CEO of the education nonprofit , is a professor of psychology at the University of Pennsylvania. You can follow Character Lab on Twitter .

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