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School & District Management

Enter the Innovation Officer: Districts Design New Jobs

By Jason Tomassini 鈥 February 28, 2012 8 min read
Alyssa Whitehead-Bust, center, the Denver district's chief of innovation and reform, meets with Debbi Blair-Minter, the principal at Omar D. Blair Charter School, to tour the school and discuss upcoming statewide testing. Eighth graders Isaiah Nestor, left, and Isaiah Davis work on geometry problems during the tour.
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On the long list of education buzzwords鈥攑aradigm, experiential, accountability鈥"innovation鈥 can be just as vague and all-encompassing as any other.

But it is a buzzword for a reason. New forms of educational technology, the growth of nontraditional schools, and new public and private funding sources are among the trends influencing and potentially even redefining K-12 education. All are broadly categorized as 鈥渋nnovation.鈥

Enter the 鈥渋nnovation officer,鈥 a job title that is cropping up in school districts and state education departments nationwide. Often a top administrative position filled by a candidate from the corporate world, charter school management, or a district office, the innovation officer (or a variant on that title) might oversee a 鈥減ortfolio鈥 of schools, lead the integration of new technology into the classroom, and redistribute central-office services.

Data on how many of those jobs exist are difficult to come by, but many identified by 澳门跑狗论坛 began in the past five years, with the more recent ones loosely coinciding with the Obama administration鈥檚 Race to the Top and Investing in Innovation, or i3, competitions.

That shouldn鈥檛 be a surprise, said Daniel A. Domenech, the executive director of the American Association of School Administrators, based in Alexandria, Va. During President George W. Bush鈥檚 administration, districts developed administrative positions around 鈥渁ssessment and accountability,鈥 to garner favor and funds under the federal No Child Left Behind Act and its test-centered mandates, Mr. Domenech said.

How Much Substance?

Now, the Obama administration has awarded more than $4 billion so far in Race to the Top grants, which reward initiatives like school turnarounds, charter schools, and technology-based reform. offer $3.5 billion in federal aid to districts that agree to aggressive overhauls of their worst-performing schools. This year, the awards $150 million in competitive grants for innovative practices proven to boost student achievement.

Again, districts are responding, Mr. Domenech said, but will the administration鈥檚 leverage really have an impact?

鈥淭hey are just basically recooking or rewarming the old school,鈥 Mr. Domenech said. He added: 鈥淚n the majority of cases, it鈥檚 just a new title.鈥

The U.S. Department of Education鈥檚 top innovation official, however, disagreed.

鈥淚 don鈥檛 think people are jumping in [to create the innovation officer positions] just because it鈥檚 trendy,鈥 said James H. Shelton, the assistant deputy secretary for innovation and improvement. 鈥淚 think districts are both seeing the upside of the opportunity and feeling the necessity that the pace of change should pick up dramatically.鈥

Attracting Money

Innovation officers interviewed by 澳门跑狗论坛 did acknowledge a focus on procuring and managing state, federal, and private grants.

鈥淭hat is what I do. All of it goes towards that,鈥 said Michael Haggen, the associate superintendent of innovative services for the St. Louis public school system, which enrolls 25,000 students.

Most of the time, Mr. Haggen鈥檚 office, which manages federal School Improvement Grants the district received in 2010 to turn around 11 low-performing schools, must come up with an initiative, prove its worth and practicality, and then seek funding for it, he said.

鈥淲e鈥檙e not going to write a grant with grandiose ideas,鈥 he said. 鈥淲e are only going to put in there what we can do.鈥

There鈥檚 a similar approach in a much-smaller district, the 8,500-student Missoula County schools in Montana. As budgets are squeezed, Matthew Clausen, the director of creativity, innovation, and technology, seeks district funds, federal grants, and private money to support initiatives.

鈥淭he kind of things we are trying to do鈥攐ur state budgets don鈥檛 think about those things,鈥 said Mr. Clausen, who was hired in October as the first person to hold the position. 鈥淕rant funding is one of the ways to get the resources, so we can show they are successful and work them into state funding.鈥

An undisclosed private foundation is supporting a pilot 1-to-1 iPad program for 120 elementary school students in Missoula, based on a similar Oregon initiative that is credited with helping to raise test scores.

Missoula鈥檚 initiative illustrates Mr. Clausen鈥檚 focus on technology. Before holding his current job, Mr. Clausen served in various district positions responsible for integrating technology into the classroom. It鈥檚 a priority shared by innovation officers in smaller districts that don鈥檛 have portfolios of schools or large federal support.

In Pennsylvania鈥檚 2,500-student South Fayette Township district, near Pittsburgh, Aileen Owens, the district鈥檚 first director of technology and innovation, is focusing mostly on classroom technology and on the STEAM subjects: science, technology, engineering, arts, and math. Her goal is to train a new generation of software engineers and computer programmers.

A new computer-programming course enrolls 160 students in grades 5-7 this year, and 26 South Fayette high school students are enrolled in an after-school program that develops applications for Google鈥檚 Android operating system.

While money for the programs is hard to come by鈥攗sing free software and sharing costs with neighboring school districts are common鈥擬s. Owens prefers her small district. There, innovation can be nimble, as it should be, she said.

鈥淲hen you need to be innovative, you need to grapple with things quickly and move,鈥 said Ms. Owens, who was hired in July. 鈥淵ou don鈥檛 want to wait a year to implement something.鈥

Sharing What Works

In some large urban districts, new positions have formed to marry two new trends in education, 鈥渋nnovation鈥 and school 鈥減ortfolios.鈥

Alyssa Whitehead-Bust, the chief of innovation and reform for the Denver public schools, oversees a portfolio of about 35 charter schools and 20 鈥渋nnovation schools,鈥 which together enroll 18,000 of the district鈥檚 80,000 students.

In most cases, including in Colorado, innovation schools are not subject to certain state regulations and collective bargaining provisions, but are still operated by the school district. Some states and districts, most notably New York City, have taken the concept a step further and created 鈥渋nnovation zones,鈥 coordinated groups of schools within a district that pilot new programs and rigorously research them.

But rather than promote such schools as better alternatives to traditional schools, Ms. Whitehead-Bust aims to take what works in her portfolio schools鈥攅xtended school days, for example鈥攁nd scale it districtwide. The relationship works in reverse, too: A new initiative will allow charter schools to opt in to central-office services such as security, professional development, and English-language instruction, she said.

鈥淚t鈥檚 a tighter, more congruent system, where schools get what they pay for and pay for what they get,鈥 said Ms. Whitehead-Bust, who was hired less than a year ago after working as an education consultant and founder of a charter school in Denver.

鈥淚t鈥檚 less about managing our portfolio of autonomous schools and more about creating district systems,鈥 she said.

Innovation Stakeholders

Christine Fowler-Mack, the chief of new and innovative schools and programs for the 42,000-student Cleveland district, oversees seven charter schools either operated or sponsored by the district. That puts her on the front lines of a larger effort by Cleveland Mayor Frank Jackson to reverse plummeting student enrollment, establish new charter schools, and overhaul rules on teacher compensation and tenure.

But as positive as 鈥渋nnovation鈥 sounds, the plan in Cleveland has been criticized. The Cleveland Teachers Union accused Mr. Jackson and the school district of excluding the union from the new plan.

鈥淭he notion of innovative schools isn鈥檛 at odds with us; it鈥檚 the troubling track the district is often taking to shut out the union when it comes to reform that鈥檚 related to innovation,鈥 said David Quolke, the president of the union, an affiliate of the American Federation of Teachers.

Both Mr. Quolke and Ms. Fowler-Mack highlighted successful innovation initiatives stemming from district-union collaboration, such as the 13 separate contracts agreed upon for Cleveland鈥檚 innovation schools. But Mr. Quolke also noted that Mayor Jackson and the district consulted with Cleveland鈥檚 business community when creating the new plan, highlighting what the union leader sees as the tendency for innovation to favor the private sector over teachers.

Indeed, for many innovation officers, building relationships with businesses is a large part of the job, a dynamic that can rankle parents and unions.

The Denver district, for example, will use an $800,000 donation from the Dell Foundation to train school leaders at charter schools to prepare them for jobs as principals at district-run schools.

St. Louis is looking to the private sector to support new charter schools, including one that will incorporate literature into all the curriculum and another dedicated to environmental sustainability.

鈥淭here鈥檚 no way to do this without the private sector,鈥 Mr. Haggen, the St. Louis associate superintendent of innovative services, said.

As federal policy and, perhaps, the presidential administration change, so could these new positions. The comprehensive, all-encompassing nature of 鈥渋nnovation鈥 in education, allowing for an agile approach but a great deal of uncertainty, appears to also apply to the daily work of its district-level stewards.

As Mr. Clausen said: 鈥淚t鈥檚 certainly been a challenge to know what I鈥檓 doing every day. There鈥檚 limitless potential.鈥

Assistant Editor Michele McNeil contributed to this article.

Coverage of the education industry and K-12 innovation is supported in part by a grant from the Bill & Melinda Gates Foundation.
A version of this article appeared in the February 29, 2012 edition of 澳门跑狗论坛 as Enter the Innovation Officer: Districts Design New Jobs

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