AdvancED鈥攖he nation鈥檚 largest pre-K-12 accrediting organization鈥攊s working to vastly expand its school improvement contractor operation to help states meet their commitments under the Every Student Succeeds Act.
Its suite of new online classroom-observation tools, consultant services, and teacher and leadership training is independent of the nonprofit鈥檚 bread-and-butter work of awarding or withholding its seal of approval for 27,000 of the nation鈥檚 elementary, middle, and high schools.
But the potential for an accrediting organization to become both a judge and a service provider under ESSA鈥檚 new era of school accountability has alarmed some school accountability researchers. They worry such an unregulated organization could use the heavy stick of accreditation to nudge states, districts, and schools into buying its growing list of school improvement services.
At least four states鈥擪entucky, North Dakota, South Carolina, and Wyoming鈥攈ave already taken up AdvancED鈥檚 offer of expanded services to some degree, signing contracts ranging from $250,000 to $1 million this year.
鈥 Nonprofit pre-K-12 accrediting organization
鈥 Founded in 2006 when the North Central Association Commission on Accreditation and School Improvement and the Southern Association of Colleges and Schools Council on Accreditation and School Improvement merged. (The Northwest Accreditation Commission joined the organization in 2012.)
鈥 Accredits more than 27,000 schools in more than 70 countries.
鈥 Has some 195 employees, along with 18,000 volunteers, to conduct peer review.
鈥 Annual revenue of $29.7 million in 2014, up from $21 million in 2010.
Sources: AdvancED, 澳门跑狗论坛
The nonprofit organization鈥檚 expansion comes as states scramble to meet ESSA鈥檚 requirement that they assess the needs of all schools that get federal money and come up with ways to intervene in and turn around the lowest performers. The law goes into effect this fall.
The school accreditation process, which scrutinizes a slate of factors such as students鈥 perception of their learning environment, teachers鈥 classroom lessons, and school board governance, is usually separate from state accountability systems and is not directly required under ESSA.
It鈥檚 a high-stakes process, however, and some form of accreditation is typically mandated under state law. AdvancED鈥檚 accreditation, in particular, often signals to colleges and universities that aspirants鈥 high schools have met a series of standards in areas such as governance and leadership, teaching and assessment, and how they use results for continuous improvement.
The loss of accreditation can be economically ruinous for a community. The Clayton County, Ga., housing market, for example, tanked, and thousands of students transferred, when in 2008 a division of AdvancED, the Southern Association of Colleges and Schools, pulled that school district鈥檚 accreditation. It was restored in 2009, and the district is currently accredited.
Well-Positioned
Yet AdvancED officials say their work in the accreditation field has them well-positioned to both diagnose schools鈥 most-pressing needs under ESSA and to provide a host of services to help meet those needs.
鈥淪tates don鈥檛 have the capacity, quite frankly, to play all these roles that have been placed upon them gradually over the years,鈥 said Mark Elgart, AdvancED鈥檚 president and CEO and a former math and science middle school teacher. 鈥淲e鈥檙e in schools more than anybody else, we know their schools, and we鈥檙e a great resource to help them understand their schools. This is our contribution back to the education community.鈥
That pitch resonated with officials in Wyoming鈥檚 education department.
鈥淲e need to have one coherent system so that we know all of our schools and our state are working toward the same goals, which is ultimately improving schools,鈥 said Dicky Shanor, the department鈥檚 chief of staff.
The state recently replaced its accreditation model with AdvancED鈥檚 and will, under ESSA, require all its schools to receive accreditation from the organization. 鈥淲e use their indicators, their software, and programming to really create our own accreditation system based on their continuous-improvement model,鈥 Shanor said.
Ethical Issues
The prospect of such a broadly expanded role for a high-profile accreditor raises eyebrows among some who have studied accreditation, accountability, and business ethics.
鈥淭hat鈥檚 where I think we get perverse incentives in the accountability system,鈥 said Rebecca Jacobsen, a researcher at Michigan State University who studies school inspection systems across the world, including AdvancED鈥檚. 鈥淵ou鈥檙e going to want to say [schools are] doing well to maintain your contract. Who鈥檚 really minding the store there? It may work against the ultimate goal, which is most important: educational opportunity rather than improving your profit margin.鈥
Nonprofits have an ethical obligation to set up firewalls between potentially conflicting revenue generators, said Patricia Harned, the CEO of the Ethics and Compliance Initiative, a research group that publishes best practices for nonprofit organizations.
鈥淣onprofits exist for the purpose of the mission,鈥 Harned said. 鈥淭hey operate like businesses to survive and thrive, but we exist for the social good. The other real risk is when your stakeholders think there鈥檚 a conflict of interest, they walk with their feet.鈥
Defining the Mission
In Elgart鈥檚 view, however, his organization鈥檚 expanded school improvement services are not primarily a revenue stream but an extension of AdvancED鈥檚 nonprofit mission to help schools do better.
Elgart readily admits that the company鈥檚 accreditation process hasn鈥檛 been perfect and said the organization is currently overhauling the process. Next month, it will increase its annual membership fee for all 27,000 schools that participate in the process from $750 to $900, and will include a series of school improvement and classroom-observation tools. Next year, the organization will post a list of its best and worst schools and change the language it uses to show more clearly whether a school has measured up to its standards.
By 2021, AdvancED, which is based in Alpharetta, Ga., would like to increase the network to 50,000 schools worldwide for either school improvement or accreditation.
鈥淪chools are demanding that we stay with them,鈥 he said, pointing out that 7,000 schools in the organization鈥檚 network get improvement services and not accreditation. 鈥淲e don鈥檛 see it as a conflict, but rather an absolute imperative so that they can benefit from the process.鈥
Heather Kinsey, AdvancED鈥檚 deputy chief of strategy, said it does not force struggling schools to buy its consulting services and the fact that its evaluators are volunteers assures that evaluations are uninfluenced.
Previously, when those AdvancED鈥檚 evaluators鈥攁n army of 18,000 unpaid teachers, principals, and other education professionals鈥攊dentified weak points in schools鈥 governance or academic models during the accreditation process, the organization would suggest to district and state officials outside vendors that could help the school fix trouble areas. But AdvancED soon realized it should provide those services on its own, said Kinsey.
鈥淲hat we鈥檝e heard consistently from schools and districts,鈥 she said, 鈥渋s, 鈥業 don鈥檛 take my car to a car mechanic who鈥檚 an expert and then turn around and find another mechanic to fix the problem. ... You have the expertise, you have the research base. Can you help us?鈥 鈥
The organization is selling a package to states that includes putting all their schools through the accreditation process as well as a diagnosis of a school鈥檚 needs and consultation for schools that fall behind academically. The package fills the 鈥渘eeds assessment鈥 and school improvement portions of the ESSA law, the organization has told states. Its web tools also collect data states need to provide the federal government.
Making Its Pitch
AdvancED has made its pitch in a widely circulated white paper, in a series of recent state school board presentations, and at an ESSA accountability symposium in Chicago last summer attended by state department officials from 29 states.
North Dakota, in the ESSA accountability plan it submitted to the U.S. Department of Education in May, said it will outsource most of its accountability systems to AdvancED, folding all its schools into the organization鈥檚 five-year accreditation process and adopting its school improvement model.
Wyoming in June 2016 signed a two-year, $1.6 million contract to have AdvancED handle both school improvement and accreditation.
In Kentucky and South Carolina, AdvancED already handles a portion of the school turnaround work, and those states are considering whether to continue their partnership with AdvancED under ESSA.
Depending on how many state departments ultimately end up outsourcing their school improvement work to AdvancED this summer, the organization stands to become a large private player in school accountability, a politically fraught and crucial corner of education policy.
Since going online in 2015, its classroom-observation tool has been used to conduct more than 400,000 observations, and AdvancED has already managed to draw sweeping conclusions, comparable by state, about student engagement, teaching practices, and school morale. The organization has hired researchers and partnered with universities to more closely study the data.
鈥楩ree Up the Process鈥
Elgart bristled at the suggestion, mentioned by some critics, that the organization should be regulated.
鈥淵ou鈥檝e got to free up the processes to help these schools improve and adapt to each and every context differently,鈥 he said. 鈥淭hat鈥檚 where the government will always struggle. It can create the expectations, but don鈥檛 regulate how to meet that expectation.鈥
Shanor, in Wyoming, said if the state sees a conflict of interest in the coming years, it will just end its contract with AdvancED.
鈥淲e feel like we have control over this process,鈥 he said.
State department officials in Indiana, Kentucky, and South Carolina who have worked with AdvancED say the organization鈥檚 consultations for school turnaround work are objective, thorough, and effective in improving academic outcomes.
鈥淭he challenge is trying to facilitate things,鈥 Ronald D. Sandlin III, the senior director of school performance and transformation for the Indiana board of education.
The state鈥檚 accountability system has identified dozens of schools in recent years in need of comprehensive support, and the state doesn鈥檛 have the resources to provide that support on its own, Sandlin said. 鈥淥ur state department is lean, and AdvancED already has the relationships across the state of Indiana,鈥 he said.
After conducting a three-day review of a school in a state鈥檚 bottom 5 percent of schools, reviewers meet one on one with state officials to go over their findings and provide training.
鈥淚t鈥檚 a natural progression for them,鈥 said Kelly Minick, a regional support coach for the office of school transformation at the South Carolina education department who has worked with AdvancED in several school turnaround settings. 鈥淪chool turnaround is tedious and ever-changing. We鈥檙e dealing with human capital, and that鈥檚 a challenge in itself. They鈥檝e provided us with evidence and data to start that process and we feel like we鈥檙e a step ahead of the game.鈥